'Blonde Revival' Purple Shampoo - 200 ml

Aveda - 'Blonde Revival' Purple Shampoo - 200 ml

Hair Type	Blonde Hair, Grey hair

A cleansing, light-foaming formula without sulfates to maximize toning action while gently cleansing hair without stripping. When used with Blonde Revival™ Purple Toning Conditioner, this triple action system delivers a brighter, radiant blonde in just one use:
Revive the look of salon-fresh blonde by neutralizing brassy yellow tones for a bright, beautiful blonde. The sulfate-free formula gently cleanses hair without stripping.

Advantages
Revives salon-fresh blonde color – Pigments with high violet content help neutralize unwanted yellow or brassy tones for a brighter, more radiant result. 8x* more toning pigments for our coolest blonde yet. **
*Restores softness – A blend of lightweight nourishing oils, including acai and passion fruit, moisturizes and conditions damaged hair, leaving each strand incredibly soft and smooth.
*Smooths hair – Instantly restructures the hair fiber, leaving hair feeling smooth and healthy.
*From plants, non-petroleum-based minerals, and water.
**Compared to Aveda Blue Malva.
200 ml: The tube is made of at least 65% post-consumer polypropylene. Recycling is subject to restrictions. Please check with your local recycling program for information.

What else you need to know
97% naturally derived*. Vegan. With the Leaping Bunny seal of approval.
*From plants, non-petroleum-based minerals or water.

Application
It has a progressive toning effect and can be left on for up to three minutes, depending on the desired neutralization. Apply to damp hair. Leave on for 1–3 minutes. Rinse thoroughly. Follow with Blonde Revival™ Purple Toning Conditioner. Toning results may vary.

Water Aqua Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (parfum), Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (ci 60730)