Chanel - 'Hydra Beauty Micro' Face Serum - 30 ml
The new HYDRA BEAUTY Micro Sérum reveals advanced microfluidic technology for extraordinary hydration and an enveloping sensoriality. Enriched for the first time with two types of microspheres, the ultra-fresh serum helps strengthen the skin barrier for intense hydration for up to 24 hours after the first application (1). Rebalanced, the skin is visibly plumped and glows with freshness.
The packaging of HYDRA BEAUTY Micro Sérum has been redesigned with an eco-friendly and essential design (2). Made with recycled plastic (3), it contains half as much as in the past (4), for a halved carbon footprint (5).
(1) Instrumental evaluation on 15 people.
(2) HYDRA BEAUTY Micro Sérum bottle.
(3) Primary packaging made of 30% recycled plastic: cap in 100% recycled PET, collar in 30% recycled PET.
(4) Study conducted on the two formats of HYDRA BEAUTY Micro Sérum (30 ml and 50 ml) compared to previous versions.
(5) Life cycle analysis conducted exclusively on the 50 ml format. Impact on the Climate Change indicator halved over the product life cycle (packaging excluding leaflet or QR code, formula, packaging including production waste, distribution, end-of-life of the packaging - excluding the end-of-life of the formula and the use phase, as the product does not require cleansing or rinsing).
Benefits
Enriched with two types of microspheres and hyaluronic acid, HYDRA BEAUTY Micro Sérum protects and strengthens the skin barrier for rebalanced and intensely hydrated skin:
INTENSE HYDRATION:
- The skin is twice as hydrated 30 minutes after application (1)
- The skin is hydrated for 24 hours (1)
PLUMPING EFFECT:
- 82% of women see their skin plumped up from the first application (2)
STRENGTHENED SKIN BARRIER:
- Protection of the barrier function for 8 hours (3)
COMFORT:
- 93% of people interviewed feel a sensation of comfort from the first application (4)
RADIANCE:
- The skin's radiance is instantly revived by 13% (5)
- To be applied together with LES BEIGES Touche de Teint: the skin is immediately more luminous and the sensation of comfort improves over time (6)
(1) Rating Instrumental evaluation carried out on 15 people.
(2) Consumer test on 107 women immediately after the first application.
(3) Instrumental evaluation on 20 people.
(4) Consumer test on 215 people.
(5) Clinical evaluation carried out on 48 people. (6) Clinical evaluation carried out immediately and 8 hours after the application of HYDRA BEAUTY Micro Sérum and LES BEIGES Touche de Teint foundation compared to after the application of LES BEIGES Touche de Teint foundation alone.
KEY INGREDIENTS
HYDRA BEAUTY Micro Sérum is enriched with hyaluronic acid and white camellia and blue ginger extracts. Active ingredients with hydrating power for skin that glows with freshness. At the heart of the two types of microspheres is an exclusive* complex of camellia extracts:
• A blue sphere enriched with camellia oleo-extract that provides intense hydration and restores volume to the surface layers of the skin.
• A new transparent sphere enriched with camellia oil for a nourishing action. From the first application, the new HYDRA BEAUTY Micro Sérum offers the skin an immediate sensation of comfort (1). The power of the camellia extract is enclosed at the heart of the microspheres and is revealed upon application. Hyaluronic acid, which captures and retains up to a thousand times its weight in water, maintains optimal hydration throughout the day and prevents dehydration. Blue Ginger PFA (2), a powerful antioxidant, protects the skin from free radicals and helps reveal its radiance. Camellia yeast extract stimulates the skin's natural production of hyaluronic acid by 50% (3), to help hydrate it. Its formula is composed of 98% ingredients of natural origin (4). *Exclusive to CHANEL
(1) Self-assessment by 48 people.
(2) PFA: PolyFractioning of Active Ingredients. Specific process developed by CHANEL that allows for the creation of ultra-pure cosmetic active ingredients.
(3) In vitro tests on the active ingredient.
(4) According to the ISO 16128 standard.
HOW TO APPLY
Apply HYDRA BEAUTY Micro Sérum morning and evening after HYDRA BEAUTY Micro Liquid Essence and before HYDRA BEAUTY Micro Crème for radiant, revitalized skin. After cleansing with LA MOUSSE, apply a drop of HYDRA BEAUTY Micro Sérum to 5 or 6 areas of the face and neck. Use smoothing movements from the center outward for intense hydration. CHANEL has developed LE GESTE MICRO BULLES, a technique that helps the product absorb, designed to meet the needs of skin in need of radiance and hydration: using your fingertips, quickly tap your face, from the forehead to the cheeks and from the chin to the neck. From the first application, skin is visibly hydrated, plumped, and radiantly fresh. Skin is ready for the next steps in the HYDRA BEAUTY skincare routine. A water-fresh formula that preserves hydration and creates a smooth base perfect for foundation application. For an even more luminous complexion, apply LES BEIGES Touche de Teint.
It takes 2 to glow
Enriched with two types of microspheres, the new HYDRA BEAUTY Micro Sérum strengthens the skin barrier for intense hydration and an immediate sensation of comfort. Rebalanced, skin is visibly plumped and radiant with freshness.
AN ADVANCED MICROFLUIDIC TECHNOLOGY
At the heart of the new HYDRA BEAUTY Micro Sérum is advanced microfluidic technology for long-lasting hydration and an enveloping sensoriality. Enriched for the first time with two types of microspheres, the serum offers intense hydration for up to 24 hours* from the first application.
*Instrumental evaluation carried out on 15 people.
Novelty
AN ECO-FRIENDLY DESIGNED BOTTLE
The bottle format has been redesigned and optimized without reducing its capacity. Eco-designed with recycled plastic, it contains half as much as before*, for a halved carbon footprint**.
*Study conducted on the two formats of HYDRA BEAUTY Micro Sérum (30 ml and 50 ml) compared to previous versions.
**Life cycle analysis conducted exclusively on the 50 ml format. Impact on the Climate Change indicator halved over the product life cycle (packaging excluding leaflet or QR code, formula, packaging including production waste, distribution, end-of-life of packaging - excluding the end-of-life of the formula and the use phase, as the product does not require cleansing or rinsing).
THE MICROFLUID ROUTINE
At the heart of the microfluidic routine, the new HYDRA BEAUTY Micro Sérum* is applied morning and evening after the HYDRA BEAUTY Micro Liquid Essence and before the HYDRA BEAUTY Micro Crème. Skin glows with freshness, as if revitalized.
*50ml size coming soon.
