American Crew - 'Lather' Shaving Cream - 250 ml

Gender	Men

Silky shaving cream creates a rich, foamy lather that softens the beard hair for an easy shave. Lather helps keep the beard hair lifted for a close shave, while protecting the skin from irritation and razor burn, leaving skin feeling smooth and hydrated. Dermatologically tested.

BENEFITS
Lathering formula softens and lifts the beard hair for a close, easy shave
Helps protect skin from irritation and razor burn
Formulated with ingredients that provide hydration during the shave
Leaves skin feeling smooth
Dermatologically tested
Packaging made from 50% post-consumer recycled materials

Application:
Ideally, shave after showering while the skin is still warm. Wet your shaving brush with warm water and absorb the product by dipping the brush into American Crew Lather Shave Cream. Swirl the brush vigorously in a shaving bowl to create a rich, thick lather. Apply to the face in circular movements and use bristles to lift the hair away from the skin. Use a razor to shave with the grain of the hair. Reapply the shaving cream and lightly shave against the grain. Rinse with cold water.