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Exclusive offers

Exclusive & Designer Perfumes
Exclusive & Designer Perfumes
Luxury Shoes
Luxury Shoes
Beauty Selection
Luxury Handbags
Luxury Handbags
Luxury Accessories
Luxury Accessories
Household Products Selection
Household products selection
MyPrivateDressing - Designer Jeans
Luxury Second Hand
MyPrivateDressing - Tiffany & Co Selection
Luxury Second Hand
MyPrivateCellar - Selection of Gins
Premium Gin from MyPrivateCellar
Valentino | Gucci
Exclusive Selection
Skincare, Makeup & Perfumes
Burberry | Balenciaga
Exclusive Selection
Slimming, anti-cellulite and sports clothing
Le Diamantaire
Diamond Jewellery Selection
Kitchen, Home & Wellness
MyPrivateDressing - Burberry Selection
Luxury Second Hand
MyPrivateDressing - Stella McCartney Selection
Luxury Second Hand
Chloé | Saint Laurent | Jacquemus
Exclusive Selection
Luxury Cosmetics
Luxury Cosmetics Selection
Giuseppe Zanotti
Haircare Selection
Haircare Selection
Polo Ralph Lauren Adults
Women's & Men's Selection
Marc Malone
Watches & Jewels
Skincare, Makeup & Perfumes
Polo Ralph Lauren Kids
Boys & Girls
Shiseido & Sensai
Luxury Japonese Skincare
Easy Life
Porcelain Tableware
MyPrivateCellar - HENDRICK'S: Gin
Only until Monday
Mention me
Luxury Make-Up
Luxury Makeup
Cosmetics Up to 15 CHF
Cosmetics up to 15 CHF
Emporio Armani
Exclusive Selection
Emily Westwood & Victoria Walls
Watches & Jewels
Aldo | Call It Spring
Trendy Shoes
Baobab Collection
Luxury Candles & Diffusers
Luxury Accessories
Luxury Accessories

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About us

We're a passionate team of e-commerce enthusiasts based in Geneva, Switzerland. Founded in 2009, our mission is to create a unique digital experience for the Swiss community.


  • MyPrivateBoutique (2009): Discover daily deals on fashion, beauty, handbags, shoes, watches, and jewelry – up to 80% off! Our exclusive private sales have made us a favorite among Swiss online fashion shoppers.
  • MyPrivateDressing (2016): This leading online marketplace allows members to list their pre-loved luxury fashion and accessories, while also shopping for unique vintage treasures from other members in Switzerland.
  • MyPrivateCellar (2021): Launched in September 2021, MyPrivateCellar provides a platform for members to buy and sell a curated selection of premium wines and spirits.

Trusted Transactions:

In all our marketplaces, buyers and sellers connect directly. But worry not! We act as a trusted third party, ensuring every transaction is smooth and secure. We control listings, manage debits and credits, and safeguard everyone's interests throughout the process.

Why Choose Us?

  • Uniquely Swiss: We cater specifically to the Swiss community, understanding your preferences and local trends.
  • Curated Selection: Whether you're shopping for exclusive deals, selling pre-loved treasures, or browsing fine wines and spirits, we offer a curated selection you won't find anywhere else.
  • Seamless Experience: Enjoy a user-friendly platform that makes buying, selling, and discovering exciting finds a breeze.
  • Trusted Transactions: We prioritize security and peace of mind with our secure transaction process.

Ready to join the MyPrivate experience? Explore our marketplaces or contact us today to learn more!