CHI - 'Color Illuminate Platinium Blonde' Shampoo - 739 ml

Description:
Featuring Silk Amino Complex, a silk protein complex, for ultimate colour deposition, as well as natural extracts that enhance shine, minimize split ends and nourish hair. Cleanses hair and scalp while applying cold purple tones to neutralize yellow tones. Recommended for natural coloured hair as well as for coloured hair. Use regularly, alternating with your daily shampoo.
- Recommended for levels 7 (dark blond) - 10 (light blond)
- Can be used on grey hair to neutralize yellow tones
- Can be used to intensify the tones of grey and silver

How to use:
Directions for use: Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly. Lather by massaging the hair. Leave on for 1 to 5 minutes and rinse. When determining the shade and duration of application, it is important to consider the starting tone and level of hair colour, as well as porosity. Always wear gloves. Caution - This product contains ingredients that may irritate some people's skin; a preliminary test must first be performed, according to the instructions provided with the product. AVOID CONTACT WITH EYES. Immediately flush eyes with water if product comes into contact with eyes. This product should not be used for eyelash or eyebrow dyeing; this may cause blindness. PRELIMINARY TEST: Apply a small amount of product to a cleaned area inside the forearm. After 48 hours, wash the area. If no reaction occurs, proceed with application.