La Prairie - 'Pure Gold Radiance Revitalizing' Concentrate Serum - 30 ml


When the sun shines on the slopes of the Swiss mountains, a feeling of sublime beauty is created for a moment. A natural splendour that diffuses an unparalleled light. During this fleeting hour, beauty becomes grace, the incomparable grace of the golden hour in the heart of the Alps.

La Prairie has been inspired by this moment to recreate a unique radiance and illuminate the skin with a new glow that seems to emanate from within. Only one rare and unchanging ingredient has the power to convey this manifest beauty: gold. This noble metal with its warm luster stubbornly stands the test of time, gracing us with its radiance in waves of light.

Pure Gold Radiance Concentrate is a generous serum that provides immediate and long-lasting benefits to the skin for an incomparable complexion. Infused with the Pure Gold Diffusion System, the formula is designed to smooth skin, refine texture, revitalize appearance and even skin tone.

- Instantly, visibly and permanently improves skin's luminosity
- Provides nutrients to the skin
- Smoothes and refines skin texture
- Helps revitalize skin's appearance while infusing it with a sense of volume and intense hydration.
- Evens skin tone
- Skin is revitalised, regenerated and enriched. It radiates the grace of the golden hour.