About us

We're a passionate team of e-commerce enthusiasts based in Geneva, Switzerland. Founded in 2009, our mission is to create a unique digital experience for the Swiss community.


MyPrivateBoutique (2009): Discover daily deals on fashion, beauty, handbags, shoes, watches, and jewelry – up to 80% off! Our exclusive private sales have made us a favorite among Swiss online fashion shoppers.

MyPrivateDressing (2016): This leading online marketplace allows members to list their pre-loved luxury fashion and accessories, while also shopping for unique vintage treasures from other members in Switzerland.

MyPrivateCellar (2021): Launched in September 2021, MyPrivateCellar provides a platform for members to buy and sell a curated selection of premium wines and spirits.

Trusted Transactions:

In all our marketplaces, buyers and sellers connect directly. But worry not! We act as a trusted third party, ensuring every transaction is smooth and secure. We control listings, manage debits and credits, and safeguard everyone's interests throughout the process.

Why Choose Us?

Uniquely Swiss: We cater specifically to the Swiss community, understanding your preferences and local trends.

Curated Selection: Whether you're shopping for exclusive deals, selling pre-loved treasures, or browsing fine wines and spirits, we offer a curated selection you won't find anywhere else.

Seamless Experience: Enjoy a user-friendly platform that makes buying, selling, and discovering exciting finds a breeze.

Trusted Transactions: We prioritize security and peace of mind with our secure transaction process.

Ready to join the MyPrivate experience? Explore our marketplaces or contact us today to learn more!