Kérastase - 'Fusio-Dose Resistance' Hair Concentrate - 12 ml, 10 PiecesConcentré Résistance is an intensive, strengthening care enriched with CERAMIDES:
- repairing
- strengthening
- protective
The new Fusio-Dose range based on concentrated skin care ingredients - for even more effectiveness. The completely individually tailored, salon-exclusive care treatment is experiencing its comeback with an even more powerful, more modern & simplified product range:
- Formulated with skincare ingredients selected for their targeted hair benefits and consumer acceptability. The new Fusio range thus perfectly meets customer expectations and the skinification trend.
- Thanks to a higher concentration of ingredients, hair is instantly transformed with scientific precision.
- The new, modernized and streamlined product range makes it possible to respond to every need and diversity of hair, being even better linked to retail to encourage recommendations & synergies.
HOW DOES FUSIO-DOSE WORK?
The unique mix of highly effective and improved Booster & Concentré offers over 30 possible combinations for the simultaneous treatment of different hair needs: from dullness to brittleness, from color care to a balanced supply of nutrients. The Concentré acts specifically on the primary hair need diagnosed by the hairdresser, while the Booster is aimed at the secondary hair need targeted by the customer: you get the best of both worlds.
Hair is quickly transformed and regains its full potential thanks to powerful skin care ingredients and higher concentration.
Hairdressers saw the difference: 92% agreed hair is lighter than ever, 89% confirmed permanently healthier hair and 79% confirmed the transformation in depth.
Advantages of Concentré Résistance:
A repairing immediate care for slow-growing hair and damaged lengths. The hair is immediately strengthened and rebuilt from within.
- Seals rebuilt lengths of hair to protect against leaching and breakage
- sustainably improves the resistance of the hair fiber to hair breakage and frequent combing
- intensive care & protection
WHO IS THE PRODUCT SUITABLE FOR?
Concentré Résistance is recommended for slow-growing hair and damaged lengths. The new edition is aimed at customers who want a completely individual treatment and a luxurious & professional salon experience: 46% of adults emphasize how important the expertise of their hairdressers is to them.
