Guerlain - 'Rouge G Mat Velours' Lipstick Refill - 777 Le Prune Magenta 3.5 gROUGE G, THE CUSTOMIZABLE LIPSTICK CARE
Rouge G, Guerlain's iconic jewel lipstick, is reinvented in an ultra-care version with a wide range of highly pigmented, long-lasting shades available in satin or velvet matte versions. Composed of 89% care base¹, its formula, developed exclusively with natural-origin waxes, incorporates lily oleo-extract with smoothing and regenerating properties for exceptional comfort.²
The design of this iconic lipstick is also modernized through a range of double-mirror jewel cases that can be personalized and refilled as desired, showcasing the expertise and commitment of Maison Guerlain.
The new Rouge G cases are only compatible with the new generation refills and vice versa.
¹Average percentage of care base, excluding pigments and pearls in the Rouge G range: Rouge G Velvet minimum 81% and Rouge G Satin minimum 89%.
²In vitro test on ingredient.
AN ICONIC VELVET MATTE FINISH THAT COMBINES HIGH HOLD AND COMFORT
The velvety matte formula of this new generation Rouge G is accompanied by an ultra-light, enveloping texture for a bare-lip sensation and 16h¹ comfort. It smooths and envelops the lips with unparalleled softness for a velvety result, ensuring exemplary hold for 12h².
Rouge G Velvet is available in an exclusive color chart designed for all skin styles and tones.
Each shade is meticulously developed by Guerlain laboratories using pigments with powerful color strength, incorporated one by one and enhanced by the color-enhancing power of Abyssinian oil for vibrant and luminous shades.
¹Self-scoring on 32 subjects.
²Instrumental test on 25 subjects.
A CONCENTRATED CARE
Made up of 89% skincare base¹, Rouge G's velvety matte formula incorporates an exclusive complex made from fleur-de-lis combined with sweet almond oil with smoothing, moisturizing and plumping properties². It protects lips and helps regeneration.²
Instantly softened, lips are hydrated and 45% smoother³ for 16 hours of comfort⁴. After 4 weeks of use, their regeneration is optimized by +37%⁵. Lips are visibly plumped and shaped, they are more beautiful day after day, even without makeup.
¹Average percentage of skincare base, excluding pigments and pearls in the Rouge G range: Rouge G Velvet minimum 81% and Rouge G Satin minimum 89%.
²In vitro test on ingredient.
³Clinical test on 25 subjects.
⁴Self-scoring on 32 subjects.
⁵Clinical evaluation by a dermatologist on 30 subjects.
A PRECIOUS & ECO-DESIGNED DESIGN
Rouge G reinvents itself in a new, dazzling golden set revealing its secret double mirror.
The weight of this jewel case has been reduced by 19% and its manufacturing process optimized, allowing a 30% reduction in CO2 emissions compared to the previous generation of Rouge G cases¹.
Designed to be refilled, kept, and passed on, Rouge G emphasizes the personalization of its iconic case through cases crafted in a chic and timeless spirit. Objects of desire that reinvent themselves with the seasons, to be collected at will.
The new Rouge G cases are only compatible with the new generation refills and vice versa.
¹One complete Rouge G and one refill.
THE LIPSTICK THAT CAN BE CUSTOMIZED AS YOU WANT
STEP 1: Choose your shade.
STEP 2: Choose your case.
STEP 3: Engrave your mirror.
ACT FOR LIVING BEAUTY
Since 2007, Guerlain has been committed to preserving biodiversity, innovating sustainably, taking action for the climate, and creating a positive societal impact. We are particularly committed to protecting one of nature's most precious wonders: the bee.
RECREATE THE LOOK
1. Even out the complexion with Terracotta Le Teint & Terracotta Concealer
2. Color the cheekbones with Terracotta Blush
3. Define the eyes with Le Crayon Yeux and open them with Mascara Noir G
4. Prepare the lips with KissKiss Bee Glow 775 Poppy Glow
5. Draw the lips with Contour G 04 Le Rouge Feu lip pencil
6. Enhance the lips by combining Rouge G Velvet 510 Le Rouge Vibrant and 214 Le Rouge Kiss
