Aveda - 'Blonde Revival Purple Toning' Shampoo - 200 ml

Keep your cool with a brighter, more vibrant blonde. A revolutionary new care system for blondes. Revive and refresh blonde hair and eliminate unwanted yellow and brassy tones with violet rich pigments so you can keep your blonde cooler, longer, See a stronger, brighter blonde with each use. Powerful Seaweed Strengthening complex fortifies hair making blonde hair stronger and more resistant to future damage, while a blend of superfruit oils provide intense condition and mirror-like shine. Infused with a blend of super fruit oils - rich in antioxidants and high in essential fatty acids – to nourish and condition each strand, while adding a mirror-like shine that lasts.

Directions of use
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner. Toning results can vary.